Sportsco

LOGANHOLME

Sportsco

LOGANHOLME
SERVICES
  • Concept Development
  • Retail Design
PROJECT DESCRIPTION

Sportsco approached ACRD to be involved in a complete overhaul of their brand image, marketing strategy, and naturally change in direction for their retail presence. Together we developed a complete store design formula that matched the new direction Sportsco has planned on taking its brand. In response to the brief, ACRD provided a design that is a great departure from their previous look and feel, and employs a completely new set of fixtures, finishes and internal layout strategy.

The new design is dynamic and energetic, whilst remaining authentic to sport and providing hints to the football heritage of this Australian brand. Mood and lighting were important aspects that Sportsco wanted to use to lift the presence and energy of their stores. Feature mesh ceiling and footwear panels with LED lighting and neon signage were used in conjunction with a darker overall colour palette to set the mood in-store, whilst a new set of corporate graphics and identity all combine to speak directly to the new target audience.

Structural Engineers: Structure By Design
Lighting Engineers: Red Socks Design
Shopfitter: Grange Projects