PROJECT DESCRIPTION

Taking inspiration from European concept stores such as Futbolmania, Prodrect and Football Temple, Ultra Football houses a 1000sq.m multi-brand retail space.

With a futsal sized indoor trial pitch area, Sony EA Sports interactive zone, digital recording studio, teamwear sales and fitting, footwear and apparel customisation lab, and an Italian pizza restaurant (Zona Azzurri), all under the roof of a heritage listed warehouse in the Sydney suburb of Alexandria, Ultra Football will undoubtably be the best football experience and retail destination in Australia and the southern hemisphere.

ACRD has been intrinsically involved in the design process, firstly creating the branding and general concept in order to pitch the idea to key stakeholders and suppliers prior to finding a physical location for it all to come to life.

Structural Engineers: Commercial Structures
Lighting Engineers: Ambience
Shopfitter: Intermain